Online sales strategies are important to the success of any digital business. Those who were not supporters of this universe had to run to modernize and survive the social isolation resulting from the covid-19 pandemic. This change in behaviour opened doors for those who saw opportunities to innovate and invest in sales, especially for the sales team at nova city islamabad
Sales Strategies for Digital Business
First of all, do you know what it means to have sales strategies?
Basically, this term corresponds to a set of tactics used by a company to increase sales and, consequently, increase profit. Overall, this process requires planning as well as trial and error, ranging from target audience research, business team qualification, and account management.
In the work How to get very rich with sales (2016), author César Frazão, a specialist in sales and negotiations, indicates three basic points for any service or product offer:
- Understand what is sold;
- Establish sales strategies and have good service;
- Keeping up with the competition and the market.
In addition, the author indicates that always speaking the truth, meeting the established deadlines and being agile in the service are totally relevant topics, regardless of their area of expertise. “You need to build strong and coherent arguments and be prepared for all the questions coming from the client”, writes César Frazão.
Sales Strategies for 2021
In 2021, the adherence of the online market tends to grow even more and investors are already targeting some of the main sales strategies that will make your digital business prosper. Digital market gamblers have had an advantage.
The number of digital stores grew 40.7%, from 2019 to 2020, reaching 1.3 million virtual stores, according to a survey carried out by the digital wallet company PayPal Brasil and by the research consultancy BigData Corp, released in August of last year.
With that in mind, we created this text to show 4 sales strategies that are trends for 2021, respectively:
- Social Selling;
- Omnichannel and multichannel strategies;
- Customer experience;
Do you already know or apply any of them in your company’s sales? Regardless of the answer, how about learning a little more about the subject and improving this year’s earnings? See below:
1. Social Selling
A study released by Cuponation, an online discount system, points out that between 2020 and 2025 there will be an increase in Brazilian users in all media of around 11.59%, reaching the mark of 157.85 million active individuals.
Social Selling is a sales strategy based on building relationships through social media. It’s not really new, but it deserves attention in the current context. Some tips on what you can do on social media:
- partnership with micro-influencers;
- share content from customers themselves;
- prepare surveys and a table of questions about your service and/or product;
- open up close friends to loyal customers and give them discounts and first-hand news;
- live broadcasts;
- Create content in different formats, but depending on the subject of your target audience.
Online Sales Strategies Matter to Digital Success
2. Omnichannel and multichannel strategies
Improving sales processes and channels is one of the goals of every entrepreneur in 2021. But, for this, it is necessary to turn our eyes to customer service strategies. Multichannel is a multichannel strategy that consists of offering more than one communication channel to the customer, while Omnichannel is the integration between channels.
The advantage lies in offering greater convenience to the customer, allowing him to choose which channel he wants to buy from, without encountering barriers. The main difference between both tactics is the way they interconnect with other platforms. In the case of multichannel, each will try to capture the user’s attention in different ways, whether through discounts or something related.
Meanwhile, the Omnichannel strategy will approach it differently. E-Mail marketing is no longer just offering discounts and becomes a source of bonding, as it starts asking for the customer’s opinion about the service, telling the news before the general public, etc.
3. Customer experience
A large part of our decision to choose one brand over another is due to the experiences we had with that product or service. Therefore, it is extremely important to ensure that the customer has a good experience in each of the stages of the sales funnel.
Investment in tools that process audience data should be on the to-do list for those who want to improve sales strategies, offer personalized service and meet the expectations of the target audience.
There are ChatBot tools with artificial intelligence software capable of answering complex and humanized questions. This sales strategy is relatively old, but it is getting better and better.
Currently, it is possible to use it even on social networks such as Facebook and Whatsapp. If you are a budding entrepreneur or still have few employees, it is worth hiring this type of service in 2021.
How to boost your sales funnel?
This may be the question of many digital businesses: how to leverage the company’s sales funnel? Any entrepreneur must have asked this question to themselves. Well, this question makes perfect sense. After all, the internet is increasingly present in people’s lives.
For those who want more concrete answers, we created a special text on the HeroSpark blog with 6 tips for selling online. Now, about sales strategies, we have a special tip to leverage this area of your company: the SparkFunnels tool.
Create high converting sales funnels and generate real results with SparkFunnels, HeroSpark’s tool, the most complete digital entrepreneurship platform in Latin America. Want to have the best sales strategies? So click here! Learn how to create landing pages, trigger emails, broadcast webinars and track the results of your digital actions!