Taking free courses with a certificate is an excellent way to sell digital products with greater added or perceived value. For longer online courses, this document that proves your completion is indispensable. But those who take short courses are also motivated to complete them when they know they will receive a certificate.
If you think that for an online course to be successful it is enough for it to be cheap, you are quite wrong. The theories on motivation themselves discard the idea of financial return as something motivating in the professional environment.
We are generally more motivated by achieving, achieving and visualizing a purpose. The certificate works just like that: a reward for hours of study and a way for the student to be competent and get closer to the career of dreams.
Learn more about the benefits of certificates in the following article!
What are the advantages of producing free courses with a certificate?
Contribute to the producer’s authority in the market
Providing students with a certification significantly contributes to their authority in the marketplace as an entrepreneur. After all, not everyone sets out to be a certifier. If the certificate is issued with only a minimum grade, you demonstrate even more discretion as a professional.
Influence the student to take the course more than once
Imposing a score necessary to obtain the certificate can also be seen as a strategic way to motivate the student to explore the full potential of their course. Because if he doesn’t get the points right away he will have to retake the lessons. If you’ve gone to so much trouble to structure, record, edit and sell the course, why not get that feat with the public? Thus, they also capture insights that may have gone unnoticed.
Integrate the certificate on social networks
Imagine the situation: Your course is on the air and from the reports you see that 100 people are taking it right now. In a few days, 30 students complete classes, receive the certificate and share it on social media — like an achievement. If any of the other 70 customers see this achievement, the desire for the certificate and, consequently, for the completion of the contest increases. The more customers complete the course, the more benefits for your business.
Share on LinkedIn
Another advantage of free courses with a certificate that involve social media. LinkedIn is a network very focused on professionals and students who use it as a networking tool and, mainly, as a secondary curriculum. If your certificate is integrated into the page, more people see it and can search for what your course is about.
Motivate course completion, even when of short duration
Sometimes, even a short course can be seen as too much work for the busiest client with other daily activities. Receiving a certificate is a means of encouragement and even competition (depending on the age group of your target audience or if you use gamification in the course).
Use as bait for those attracted to certificates
There is a portion of online course consumers who take the course for the certificate. Of course, it’s not necessarily a desirable audience, as the best outcomes are real results obtained with your digital product. But, from the moment they start their course with the certificate and, in fact, discover the quality of their material, there will be chances to continue and be won over by the content, not the certification.
Follow the market’s preference for free courses with a certificate
According to the 2019 Ibope Conecta survey, with 2000 people throughout Brazil, 48% of internet users have already taken an online course and 52% of the most sought after were free courses. This type, of course, is precise that carried out by an entrepreneur or institution that is not necessarily recognized by the Ministry of Education (MEC), but is recognized by law and can normally offer certificates.
Get more feedback and improve the infoproduct faster
Follow the logic: if you offer a certificate more people tend to complete the course, right? The more people who complete, the faster you get feedback at the end of the course. This is excellent because there is always someone giving a constructive opinion about the points that should be improved. So you apply these adjustments, you have an improved product and you can charge a lot more for it.
Offer a resource that has the same value as that obtained in face-to-face courses
Have you ever noticed that certificates obtained from online courses do not need to state that the course was taken at a distance? This is because since 1996, according to the Law of Guidelines and Bases of Education (LDB), this document has the same validity as that of an on-site course. But for the student, the advantages of being a certification obtained without leaving home remain, with reduced transportation costs, flexible schedules, etc.
Help with complementary student activities
Also as a consequence of the LDB, the certificate you offer your client can be used as proof of additional work hours in educational institutions. Complementary activities are mandatory requirements for students to obtain their formal degrees and you can contribute to this.
Participate in the sustainable economy
Let’s say you already work with an accounting course in your city, in a company with rented classrooms and issuing printed certificates. So you decide to offer this same course but on an online platform. First, demand is likely to be higher online, and second, online certification is cheaper and paperless — the 5th most energy-using product in the world.
As such, the benefits of creating free courses with a certificate are many and far-reaching. They work on motivating customers, solving their problems (such as cheap and valid certifications in traditional educational institutions), their authority and competitiveness, among others.