The internet has become a fast and effective medium for people looking for extra income, or even for people looking for, in fact, to have an income. Virtual shop windows have become as attractive as physical ones, in addition to being quite comfortable, isn’t it? And selling online has never been easier.
When you define in which category you want to be an entrepreneur, to earn money on the internet, it is important to study the area in which you will work, so that the effectiveness of this service will come. Different from what many people think, to be an entrepreneur on the internet it takes a lot of patience and determination.
Learn how to sell online! Have a good read.
What is e-commerce?
Geographical freedom, resulting from globalization, facilitates communication between people anywhere in the world, in the distance of a click. This efficient relationship allows for the negotiation of different products and services.
In the age of technology, e-commerce has provided an opportunity that people haven’t had for a long time. In other words, the network of informal jobs grew considerably, moving the economy.
E-commerce is an English abbreviation for e-commerce. In other words, it is every commercial operation carried out on the internet. Online stores are a perfect projection for buying and selling products, as they give you the freedom to explore different market niches. In addition, e-commerce revenues are increasing, generating high profitability for the economic sector.
How to sell online and be successful?
Despite being very comfortable, virtual work demands time and a lot of creativity. It is necessary to be in tune with what is happening in the world and what people are interested in at the moment.
Furthermore, it is important that your product/service arouse the consumer’s curiosity. So that once he has access, he can find out more. In this sense, it is interesting to draw strategies so that your brand “stays in the head” of your potential customer. The use of mental triggers, for example, can be very helpful.
It is essential that you think about the marketing of your product/service, how it will reach the end consumer, being fully aware of the shipping and return policies.
Learn to price, we don’t want to sell the cheapest, but the best. However, this is not only linked to price, your brand must have quality, regardless of how much it costs. That way, the value will be the last thing the customer will pay attention to. Be aware of the financial market and how to run a business.
Check out 6 steps to succeed in your virtual business, below.
1. Define which category to act
The category in which he will act will be the most important point that must be defined. With this, it will be possible to draw plans to be achieved at the beginning of your business and how far you want to go.
Study the chosen area, understand how people are consuming it, how it is presented by other stores, and of course, look for innovation. The more targeted your strategy, the better.
It is important that the chosen category is familiar to you, that you already have a certain skill to operate it. So, in the beginning, it can be treated as a hobby until it develops, but it is always open to possible adaptations.
Consider working with infoproducts too. To learn more about the subject, see the video:
2. Study the results of the chosen area
If you know the return of that sector, you will know how far you can invest and if the results will be satisfactory. So look for a potential area or look for ways to make it profitable.
It is also important to pay attention to e-commerce billing, which segments are standing out, what is being sought and sold to people. This exercise will certainly provide you with many insights.
3. Invest everything you can in promoting your business
Promote your business so that people feel the need to consume it. Find alternatives that enhance your product, arouse interest and make it known (take photos, explore angles, colours and styles).
Social media is the best way to promote your business. A good tip is to bet on paid traffic and content marketing. Thus, it will be possible to control the number of accesses that the store will have, from publications, which must be attractive, visually clean and arouse the consumer’s attention.
4. Define your persona
Having as a principle who your brand wants to reach, trace your persona, for whom it will create content, how to entertain, educate and convert it into, in fact, and your potential customer. We know that the internet is a wide world, full of proposals and innovations. In some areas, we even hear that it is already saturated, as we see “more of the same”.
However, once you define your persona, create specific social media for it, you should not create content and drop it on the network at random, you should have a marketing strategy focused on your persona.
5. it’s time to start your business
If you’ve come this far, it’s because you’re really interested in selling over the internet, isn’t it? Therefore, after all this knowledge, it is time to put it into practice. Let’s start your sales.
Remember that your customer must always be very well assisted, put him at the centre of your business, always seeking to satisfy him. It is noteworthy that the disclosure he will make will be very relevant if your experience is positive, this is what we know as Referral Marketing.
Getting started may seem difficult and even impossible, but persistence is the lifeblood of any business. Invest and always think about all the good that the project can offer you, not only in relation to the professional but also to the staff.
6. Plan the Sales Funnel
Also known as Pipeline, the sales funnel is the path that a customer takes from the moment he discovers a company to the final purchase. It is divided into three main parts: top, middle and bottom.
Separation is done to keep the lead’s path organized and guide the lead to conversion. The process basically consists of including actions and content according to each moment of the shopping journey.
On the market, there are tools that can help with the process. The SparkFunnels, for example, is free and complete.
If you want to know more about digital entrepreneurship and all the possibilities of this universe, keep browsing our blog.