Monetization on YouTube: understand how it works

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Monetization on YouTube offers possibilities to pursue a career as a YouTuber or even earn extra money by producing quality content.

However, making videos to post on YouTube and earning money for that is not so simple: it requires meeting prerequisites and platform guidelines to work.

In this complete guide to monetizing on YouTube, you’ll know all the variables that can turn your channel into extra income.

How to monetize on YouTube?

The monetization process is not automatic. The channel must first activate the option, if interested in monetization, in order to get started with the YouTube Partner Program (YPP).

In order to participate, the channel must meet some requirements:

  • Have more than 1000 subscribers;
  • At least 4,000 hours of the content displayed in the last year;
  • Right overall audio and video elements of the content.

To monetize, it is also necessary to comply with the platform’s policies. Therefore, the contents must meet these criteria:

  • They cannot have sexual content;
  • They cannot be considered harmful or dangerous;
  • They cannot incite hatred;
  • They cannot have explicit violence or threat;
  • They cannot encourage harassment or cyberbully;
  • They can’t have spam, misleading metadata and scams;
  • Must respect copyright and privacy of users.
  • They cannot promote identity falsification;
  • They must not endanger the safety of children.

What was it like before?

Before, the process was simpler. The prerequisites only required authenticity, regular attendance, following YouTube guidelines, and location in one of the countries where YPP was available.

If your channel were approved by the program, ads could run in the videos and monetization would begin on the posted content.

Through AdSense, Google’s official ad platform, some ads would be displayed and profit would come from the amount of clicks generated or the time watched by the audience.

However, this changed in 2018 due to the simplicity of monetization. Many channels applied to the YouTube program, which made it difficult to verify and validate each one.

Another problem was the irregularity of the video ads, which passed randomly without the advertisers’ control, but by YouTube’s algorithm.

This has led to many ads being played on videos deemed offensive and objectionable, putting such companies in embarrassment.

Many firms removed their commercials from YouTube to preserve their brands and pressure the platform to adopt new requirements. So YouTube changed the eligibility system and its requirements so that ads don’t run on offensive videos.

Now, all channels will be analyzed not only by the number of views, but also by the type of content shown and user interaction. All active channels that meet the monetization requirements are automatically evaluated, still requiring the option to be activated by the channel.

Good news for advertisers is that they have more information about which channels their ads are showing and how they are being consumed by the audience, which ensures transparency.

How monetization works on YouTube

The monetization of videos works from the cost per thousand. This means that a company pays a certain amount to have 1000 impressions on their ad.

Does that mean you’ll automatically earn every time you reach 1000 views? No. Payment will be made when your channel reaches a level per month established by the platform.

If you cannot meet this amount in the last month, the amount will accumulate in the following month until it reaches the level.

For example, if the earnings for the month of March fail to reach the required amount, it will roll over to the month of April and payment will be made with the combined earnings for two months at the end of May.

How to make money on YouTube

  • Advertising revenue: the creator earns money through revenue generated by ads that are displayed at the beginning of the video or during the runtime;
  • Channel product shelf: if you have products to offer to your followers, the shelf can be the ideal place to post links to pages to sell, as long as you follow the platform’s protocols and are participating in the YPP;
  • Channel Club: a sponsorship made by the followers through a monthly fee that, in return, offers several benefits, such as emojis, stickers and access to the creator’s exclusive content;
  • Super Chat: During a live stream, your followers can pay to have a message highlighted during the broadcast. The featured time depends on the amount invested, in addition to rules on placement and procedures. If a Super Chat is removed for violating the platform’s rules, YouTube will donate the generated revenue to charity;
  • YouTube Premium: You will receive a portion of the subscription each time a user watches one of your videos. The more relevant the content, the more subscribing users will access the videos.

In addition to being at least 18 years old, you must meet certain requirements to activate these features, such as:

  • Advertising revenue: Create content that follows YouTube guidelines;
  • Channel products shelf: have at least 10,000 subscribers to the channel;
  • Channel Club: have at least 30,000 subscribers to the channel;
  • Super Chat: being resident in a country/region where Super Chat is available;
  • YouTube Premium: Create content that is watched by YouTube Premium subscribers.

How to receive?

Google, the owner of YouTube, pays creators monthly in dollars, which means that you must complete an international receiving transaction using a bank or other receiving service of your choice.

Tips for content creators

Now, how do you attract your audience to watch your videos? The idea is to generate more views to have a better performance.

For that, you need to stimulate your audience by presenting relevant and attractive content, thumbnails that highlight the videos, work on the channel’s image, be regular with the publication time and apply specific SEO rules for YouTube.

Use Google Trends to better understand what your followers are looking for. Thus, you can create strategies to maximize your views.

It’s also important to be interactive with your audience so that people can feel accepted and understood.

Another strategy that can help you – not just on YouTube, but in whatever media you’re active on, are organic traffic and paid traffic strategies. If you don’t know much about the subject, we recommend this video to understand how it works.

That way it will be much easier to create a big fan community. Understand your niche and specialize in appropriate ways of interaction, being faithful to your content and your persona, with content relevant to your editorial line.

If you researched “Monetization on YouTube ”, I hope the content has helped you to better understand how the platform process works!

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