Do you know what Telegram is? With the Digital Age, countless applications with different functions emerged, including the Telegram, which we will talk about today. He is well known for being a competitor of WhatsApp.
This tool promises to be fast and safe, in addition to being different because it supports files with a larger size than WhatsApp. Despite the similarities, the Telegram has some differentiators that are worth knowing.
Therefore, in this article, we will explain how it works, what are the main differences from WhatsApp and how bots work. Follow up.
What is Telegram?
Telegram is a free instant messaging platform whose differential is the security of user data and conversations. That’s because it has end-to-end encryption, which attracts a lot of people.
Telegram allows the exchange of messages, sending large media and many other features, which we will talk about later. It is worth mentioning that it is available for Android and iOS, but it also has a desktop version, and the user can access their account on different devices.
The app appeared in 2013 and since then it has reached millions of users, mainly for professional use. Many companies and professionals have used the tool to communicate with regard to business.
Additionally, many influencers and digital producers create channels and groups to interact with their audience. For example, when digital producers launch challenges to their audience, they often use a channel on Telegram to control the participants.
How does Telegram work?
To use Telegram you just need a phone number and install the app on the Play Store or App Store. Or, register via Telegram Web. With this, you will be able to use the messaging platform on any device.
Like WhatsApp, it is an online messenger. You can send messages to anyone, regardless of whether you have their number in your contacts. To do this, just type her username into the search field — just like on Instagram.
Another thing you can customize is the last time you signed in to the app. In “Privacy and Security” you can choose who can see. There are 4 possibilities:
- Recently viewed — any period between 1 second and 2-3 days
- In the last week — between 2, 3 and seven days
- In the last month — between 6, 7 days and a month
- A long time ago — more than a month
Next, we’ll explain other Telegram features.
Groups can have up to 200,000 members — that’s right! — And you can create custom messages or tools via bots. The group administrator can define whether new participants will have access to old conversations or not. In addition to some permissions, such as:
- All participants can interact;
- Specific types of content are disallowed;
- Only administrators can speak.
It works like a group but can have an unlimited number of subscribers. They can be public — with a username — or private. The administrator has full control of the space, defining whether people can reply to their messages or not, in addition to being able to delete subscribers’ messages, among others.
If you want to understand how to use communities to scale sales, watch the video below:
Secret chats use end-to-end encryption. So, apart from the sender and recipient, no one else will be able to decipher the sent messages. Another difference is that nothing can be forwarded from this conversation.
Therefore, if secret chat is started on device X, it will not be available on other devices through which you access Telegram.
This functionality can be used for all messages in secret chats and for media in private chats. The Self-Destruct Timer is for you to define how long the message will be available. After that, the message disappears for both participants in the conversation.
Telegram or WhatsApp?
WhatsApp and Telegram are very similar, but there are some differences in practice. Let’s talk about the main ones:
- File Size — WhatsApp allows files up to 16Mb, while Telegram allows up to 2Gb;
- Access on different devices — Only the Telegram allows it. Despite this, there is WhatsApp that allows this access on the desktop;
- Storage — WhatsApp leaves everything stored on the cell phone and gives you the option to perform backups, while Telegram stores it in the cloud;
- Bots — Available on Telegram only.
Although Telegram seems to have more benefits, it is important to emphasize that WhatsApp is much more popular in Brazil. Therefore, it is easier to concentrate all your contacts on it.
Bot Telegram: which ones to use?
First, it is necessary to understand that bots are interactive robots that can be used by users to perform different functions, such as creating polls, sending automatic messages and searching for media.
Creating bots requires programming skills. However, once created, it can be used by others. Here are some things a bot can do:
- Send news;
- Integrate Telegram with other services;
- Provide alerts and weather forecasts;
- Perform audio transcription;
- Translate messages;
- Enable gaming experiences.
Therefore, we have separated some options that may be useful for you, check it out:
- Gmail — Enables you to receive emails from Gmail directly on the platform;
- Wiki — Allows you to search on any topic;
- Game — To find HTML5 games and run on the platform itself;
- Transcriber — Used to transcribe audios;
- RastreioBot — Sends the order delivery status updates by Correios;
- URL Pro — URL shortened;
- CalcuBot — A calculator available in the app.
Telegram for info producers: is it worth it?
If you’re an infoproducer, creating a channel on Telegram is a great strategy. This is because the social network makes communication more human and makes the audience closer to you. Thus, it is possible to send exclusive content to these people and capture leads.
That way, when there is the launch of your product or service, these people will already be more likely to make the purchase. Furthermore, if it is an online course or mentoring, for example, it is interesting to form a group with those who have acquired it to exchange experiences.
Telegram is a great communication tool, but it has also shown excellent results when applied in digital marketing strategies. So it’s worth starting to familiarize yourself with this app and even include it in your business.